Get skills for work and life – new marketing campaign for adult residents

West Midlands Combined Authority (WMCA) launched a new campaign that has been informed and designed using behavioural science so that it resonates with residents who haven’t considered adult learning as being relevant to them, but who might get motivated if they started exploring what’s out there.

The campaign is called ‘Know how’ – because they know how having access to learning can bring about many other benefits such as building confidence, getting a new job, earning more money, meet new friends. The campaign asks people to start to think ‘What if there are ways to make improvements in my life?’

The wide range of adult learning and skills provision that is available to residents in the West Midlands is fantastic and people often don’t realise that there is pretty much something for everyone.

Please support people in your community to experience the benefits that adult learning could mean for them. Spread the ‘Know-how’ campaign by sharing it on your own social media profiles or within any of your networks. Find out more and download the images here: https://tinyurl.com/2p8ek57u